More Than Efficiency: The Hidden Power of AI in Business

Brooke W. Effron explores how AI is transforming the way organizations create value, compete, and develop talent. Moving beyond discussions of efficiency and automation, she examines the strategic, governance, and leadership considerations that boards and executives must address as AI becomes embedded across the enterprise. Her central message is clear: the organizations that realize the greatest value from AI will be those that combine technological innovation with strong governance, informed decision-making, and investment in human capital.