Brooke W. Effron is a Board Director and CEO Advisor with 30+ years of experience driving P&L performance, innovation, commercialization, transformation, and long-term enterprise growth across CPG, consumer, wellness, healthcare, media, retail, and technology sectors.

She partners with Fortune 500 executives, founders, and privately held companies on growth strategy, innovation, organizational effectiveness, operational scaling, and enterprise risk, translating market and consumer dynamics into value creation.

CPG & CONSUMER STRATEGY: Brooke has advised leading consumer brands and global CPG organizations on portfolio strategy, consumer insights, and market expansion. Her work includes launching a ~$500MM Lipton portfolio initiative, identifying over $100MM in production savings for Diageo, and increasing category share for Danone by +2% through consumer insights and segmentation-driven strategy. She has helped leadership teams translate consumer understanding into commercial growth, brand expansion, and market penetration.

INNOVATION, COMMERCIALIZATION & EMERGING TECHNOLOGY: Brooke has helped accelerate innovation and growth across early-stage and founder-led consumer businesses through product development, customer segmentation, go-to-market strategy, and organizational scaling efforts. She brings a strategic perspective on AI and emerging technologies and their implications for consumer understanding, product development, consumer engagement, operations, and competitive strategy.

TRANSFORMATION, VALUE CREATION & M&A: Brooke partners with executive teams on transformation, organizational design, and business modernization. Her work includes guiding a $125MM acquisition

integration through change management and communications strategy for Teladoc, contributing to a $700MM municipal revitalization initiative in Tulsa, OK, and advising a global security organization with 5,000+ employees on organizational structure and communications. She has also supported PE-backed and founder-led companies through restructuring, repositioning, and strategic realignment.

BOARD & GOVERNANCE: Brooke serves as a board member of several small food & beverage brands and The Well Network, a CPG and wellness industry organization. She is also a longtime board member of the Mount Sinai Health System Auxiliary Board, serving on its Executive Committee and having held officer roles including Secretary and Assistant Treasurer. Her governance experience includes strategic oversight, financial stewardship, organizational effectiveness, and risk management.

BACKGROUND & EDUCATION: Prior to founding BWE Consultancy, Brooke held senior marketing roles at Unilever across global food and beverage categories. She earned an AB (cum laude) from Princeton University and an MBA from The Wharton School of the University of Pennsylvania.